Google’s attempts to turn YouTube into a moneymaking venture are failing to impress some analysts.

Google moved some of its top executives to YouTube to hammer out deals with media companies, but at least one major deal recently fell through. YouTube promised to roll out new technology to prevent copyrighted material from appearing on the site, but in the meantime, pirated clips continue to pop up. Unhappy with YouTube’s terms, Viacom decided to forgo YouTube, and instead is striking out on its own online-video ventures.

“I give them a C-minus” in dealmaking, said Josh Bernoff, principal analyst with Forrester Research. “When you negotiate with a media company, you have to demonstrate respect for their content.”

Bernoff adds that YouTube needs to use more sophisticated technology to prevent unauthorized uploads, which would in turn help foster more trust between YouTube and media companies.

“There is software out there — it’s not perfect, but it’s out there,” he said.
via Washington Post

While most recent coverage of YouTube has focused on the controversy over users publishing corporate copyrighted material, a new report suggest that YouTube users prefer homemade videos over ripped mainstream content.

According to research company HitWise, user generated media is more popular on the service. Hitwise general manager of global research Bill Tancer said in a statement: “If you look at the search terms driving traffic to YouTube, it turns out a lot of the content people are seeking is user generated.”Tancer added in the report: “I know everyone is up in arms about the Google announcement that they will have to put some copyright controls in place. But, our data is telling us that may not impact YouTube visits as much as people think it will.”

Hitwise further claimed that during the week of February third, online traffic to YouTube was greater than that to all television network websites combined!

While user-generated content may rule at YouTube, a quick look at the top YouTube videos of all time shows that at least half of the videos are either content ripped from television or videos that contain traditionally-copyrighted music.

MySpace has announced it has implemented a pilot program to block videos containing unauthorized copyrighted content from being posted in its community. With the program’s launch, MySpace becomes the largest Internet video site to offer free video filtering to copyright holders.

The issue of automated content filtering has proven to be controversial. Some video creators have had inexplicably banned videos, even though the video contains no infringing content. Robo-censors are also likely to ban content that makes fair use of copyrighted material.

Using digital fingerprinting technology licensed from Audible Magic, MySpace’s filter screens video uploaded by users and blocks any video matching a fingerprint in MySpace’s database.

“MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community,” said Chris DeWolfe, CEO and co-founder of MySpace. “For MySpace, video filtering is about protecting artists and the work they create.”

MySpace’s new video filter comes on the heels of the audio filtering MySpace launched last fall, screening audio files uploaded by users to hinder any unauthorized music uploads. MySpace has also developed and is making available a special content takedown tool to make it easier and more efficient for copyright owners to request removal of any user-posted content they claim is unauthorized.

MySpace is already blocking users from uploading any audio or video files containing Universal Music Group’s music that is not authorized, while allowing all of the extensive free authorized promotional uses that UMG and its artists currently enjoy on MySpace. MySpace has offered the full-range of its content protection tools to all other major music labels and to other content owners, free of charge.

MySpace today announced that it has implemented a pilot program to block videos containing unauthorized copyrighted content from being posted in its community. With the program’s launch, MySpace becomes the largest Internet video site filtering content.

Using digital fingerprinting technology licensed from Audible Magic, MySpace’s filter screens video uploaded by users and blocks any video matching a fingerprint in MySpace’s database.

“MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community,” said Chris DeWolfe, CEO and co-founder of MySpace. “For MySpace, video filtering is about protecting artists and the work they create.”

(more…)

Philips Electronics is launching a service to help Web sites and online file-sharing networks filter out unauthorized copyrighted video files. The service, dubbed MediaHedge, is the latest anti-piracy tool designed to help sift through the growing volume of online video files and give copyright holders more say over their content.

YouTube and others are developing technology that will streamline the process by which copyright owners identify content for removal.

Philips did not name any customers who will be using the MediaHedge system, which works by checking the digital “fingerprint” or unique characteristics of video files and looking for a match in Philips’ database of video content.

The service can spot a match even if the video file is degraded, altered or amounts to a small slice of the original video, according to Philips Content Identification, a unit of the Netherlands’ Philips Electronics.

Copyright holders can specify in advance whether they want to allow videos containing their footage to be posted on sites running MediaHedge, or whether they should be blocked or otherwise restricted.