As young people are increasingly ignoring television, networks that target young audiences will have to change to stay relevant. As the attention of younger audience shifts to the Internet, advertisers that target the youth market are shifting their dollars to Internet media.

An announcement from MTV Networks reflects this trend. Video clips from MTV Networks will be distributed on the Web using Google Video, using an ad-supported model.

The deal will begin as a test later this month, offering 100 hours of programming from “Laguna Beach: The Real Orange County,” “SpongeBob SquarePants” and MTV’s Video Music Awards.

“Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the Web in a seamless and targeted way,” said Tom Freston, president and chief executive of Viacom, MTV’s parent.

Google to distribute MTV clips with ads

The new band Otafuku Rex has debuted their music video, Do Me, I’m the Best, below and is inviting people to create their own remixes by “mashing up” the group’s video and music, adding in their own music and video, and sending the results to friends.

It’s nice animation work and an interesting way to market the music. The single is also available as a free download (mp3).

Otafuku Rex is an interesting fake band in the mold of Gorillaz, though they’d deny it…..

Nick Jr. has announced that it will be providing a “sneak peak” of a new animated series, Wow! Wow! Wubbzy!, across several media platforms, including video podcasts, beginning Tuesday, June 20.

From June 20 through August 22, never-before-seen music videos and character segments from Wow! Wow! Wubbzy! will launch simultaneously every Tuesday on wireless carriers, Nick Jr. Video, Nick Jr.’s broadband video service, on-air on Nick Jr. and on “The Wubbcast,” described as “the first video podcast of preschooler programming”.

A total of 10 music videos and character segments will premiere over the course of the 11-week pre-launch period.

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With iStopMotion 1.10, the latest release of the OS X stop motion and time lapse tool, you can now control the application using an Apple Remote. For users of the HR version, being able to capture an arbitrary number of frames at once means more comfort.

Pressing the Menu button on the remote captures a frame, the Play button replays and pauses the movie for you to check the animation, Left and Right button navigate the movie back and forth. Holding the Left or Right buttons jumps to the beginning or end of the clip. (more…)

Disney is using video podcasting to help promote the upcoming Pixar computer-animated film, Cars.

The movie, directed by John Lasseter (Toy Story, Toy Story 2, A Bug’s Life), is a comedy adventure set inside the world of cars.

The video podcast features the kind of behind-the-scenes additions that are often added to DVD releases, including features on the Cars soundtrack and the voice talent recording sessions.
CARS opens nationwide June 9, 2006.