VideoEgg, an online video-enabling platform, today announced the launch of the Eggnetwork at the MIXX Conference and Expo in New York City. The Eggnetwork offers advertisers the ability to place advertisements within user-generated video, allowing them to reach millions of viewers via partnerships with leading online social networks and vertical communities including Bebo, Dogster, hi5 and Tagged.
The Eggnetwork is designed to make it easy for advertisers to reach the large, targeted audiences of social networks with a single transaction. Through its relationships online communities, VideoEgg delivers as many as 20 million video streams each day. Focusing on the end-users, the network also gives viewers a choice about which ads they want to watch. Its ad insertion options include permission-based video ads, sponsored content, and post roll.
Delivering on its utmost priority of safe content, the Eggnetwork ensures that its user-generated video is appropriate for advertisers. Each video is reviewed by real people before an ad is served so that advertisements are only placed with suitable content and advertisers’ brands are protected.
“The Eggnetwork provides a solution for advertisers who want to capitalize on the brand-building power of user-generated video without the worry of associating their brand with offensive content,” said Troy Young, chief marketing officer of VideoEgg, Inc. “At the same time we are enabling online communities of all sizes to add superior video functionality that facilitates growth and drives the profitability of their sites.”