YuMe Networks, an advertising network created and optimized for broadband video, has officially launched its online service, offering advertisers the ability to target messaging to online video content just as they do today with keyword placements.

YuMe also introduces new technology to ensure content is brand safe and ad-ready, attaching advertising to contextually relevant content that can then be delivered to any device — from PC to portable.

“Our network is going to bring real order to the current state of chaos in online video advertising,” said Jayant Kadambi, co-founder and CEO of YuMe Networks. “Advertisers can see exactly when and where their ads appear, get real time measurement of their audience and change creative to drive greater effectiveness in online video campaigns. Buying video advertising on the YuMe network offers advertisers an experience similar to that of buying television, where they can choose the content and resulting demographic for their ads.” (more…)

Blip.tv has announced a new way for content creators to make money with online videos. The model, “do-it-yourself targeted advertising,” allows shows to promote products, services and causes that are directly relevant to their content. The do-it- yourself (DIY) ads can be used by shows to sell t-shirts, DVDs or other promotional products in addition to promotion for pledge drives, charities or content partners.

MAKE Magazine, a do-it-yourself (DIY) technology publication, will be the first show hosted on blip.tv to incorporate the new model in their videos.

At the end of every MAKE video podcast hosted by Bre Pettis, an advertisement created by MAKE will run that allows the viewer to purchase the materials required to complete the DIY project featured in the episode. Purchasing is accomplished with a link in the video, requiring viewers to simply enter shipping and credit card information. MAKE also plans to use DIY advertising to promote upcoming conferences and other MAKE events, products and services.

“This represents yet another major shift of power from the big-name networks and studios towards the content creators themselves,” said Mike Hudack, CEO of blip.tv. “The ability for a show to turn a profit is central to blip.tv’s mission, and ‘DIY promotion’ technology allows us to help an entirely new breed of shows make money from their hard work, creativity and often very substantial audiences.”

“For over two years MAKE has delivered some of the best do-it-yourself projects in print, online and video — and now we can finally put our own clickable relevant ads in our popular weekly how-to videos,” said Phillip Torrone, Senior Editor of MAKE Magazine. “From USB charging mint tin kits, build it yourself MP3 players, to back issues of MAKE we now have a lot of creative control — it’s perfect for us and I’m sure it will be extremely valuable to anyone who uses blip.tv for their video content.”

Source Blip.tv

HCDSS Lisa Donovan, aka LisaNova, has been tapped to join the cast of MADtv, which airs Saturdays (11:00 PM-Midnight ET/PT) on FOX. Donovan will first be seen in the episode airing Saturday, Feb. 17.

Donovan’s has been a top-20 YouTuber for some time as LisaNova, with 22,000+ subscribers.

Here’s a recent example of her YouTube videos:

Giving Up The Nuts

A native of New York, Donovan attended the University of Colorado-Boulder before moving to Los Angeles to pursue an acting career. She went on several auditions, including one for MADtv, and performed with a small improv group. Donovan continued to audition and started her own production company, Zappin Productions, where she wrote, produced and edited numerous short films.

Eventually, her creative partner introduced her to YouTube, where their online videos quickly became popular, with several featured on YouTubes main page. After Donovan’s videos achieved their popularity on YouTube, Donovan again was asked to audition for the late-night sketch show, and got the part.

via Mashable

YouTube founder Chad Hurley has confirmed to BBC NEWS that his team was working on a revenue-sharing mechanism that would “reward creativity”.

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film. The offer will only apply to people who own the full copyright of the videos that they are uploading to the YouTube website.

YouTube is working on “audio fingerprinting” technologies to identify copyrighted material, which could be used to identify videos that use copyrighted musc without permission.

YouTube vierwers will not have to put up with overly long “pre-roll” adverts, according to Hurley. Add clips of three seconds length will be one of the options, but the details had not been worked out yet.

At the World Economic Forum in Davos, YouTube CEO Chad Hurley said his company “is going to move in the direction” of rewarding video creators for their content.

Hurley says that he intends to share revenue with video producers, and that YouTube did not do that at first because he wanted to build a community of people who wanted to be there to be there and who would not just leave for the next best offer.

via Jeff Jarvis