It looks like media companies are starting to put the thumbscrews on YouTube. The NHL is yanking or limiting their videos on YouTube:

Hey folks, I just got off the phone with someone at the NHL. Looks like the NHL wants you to see video recaps, but they don’t want anyone to spread the word. I’m not sure exactly when they flipped the switch, but as of right now the NHL is no longer letting anyone embed any of their YouTube videos on any other site.

Can someone explain this to me? Isn’t the whole point of YouTube to get more eyeballs on a video? I really thought that the NHL was doing a smart thing by pushing the envelope and embracing Web 2.0 to get more hockey in front of more people, (other than the once a month NBC game and All-Star game on Versus, of course), but it turns out they just don’t get it.

They’re putting their videos on YouTube, but they don’t understand why they’re putting their videos on YouTube.

The NHL wants control of their content. Expect more companies to follow NHL’s lead, making deals with video sites that give them control, and sending other sites takedown notices.
via RUWT?