New research offers a mixed bag for people wanting to monetize their online videos.

Burst Media has released a study that found 69.5% of survey respondents actively view video content on the web and 56% recall seeing ads in content they have watched.

The study also found that 52.7 percent say they typically continue watching video content once they encounter an advertising unit. That means you could be losing nearly half your potential audience with the use of intrusive ads.

The study found that (77.5 percent) of respondents say advertisements in online video are intrusive and nearly two-thirds (62.2 percent) say advertisements in video content disrupts their web surfing experience.”We did not explore the quality of video ads and if the creative played a role when the ads are abandoned by users. But I suspect that it is a significant factor, especially since one in four users like video more than inert online ads,” says Chuck Moran, manager of market research for Burst. “For users who take the time to watch video ads, their recall rate is pleasantly high.”

via iMedia Connection