Disney is losing its patience with Google/YouTube.

A senior Walt Disney executive said she sees limits to how long her company will tolerate copyright infringement of its programming by YouTube users.

Anne Sweeney, the head of Disneys entertainment and news television properties, said YouTube needed to do more than enforce its take-down policy in response to complaints about video piracy from media owners such as Disney.

“We’ve had the phone calls, which are when we see clips of our content going up,” said Sweeney. “We have called and asked YouTube to take them our video programming down.”

“Disney and YouTube need to hold further discussions to resolve ongoing issues of copyright infringement,” she said. “It’s not efficient and I think there is a larger conversation to be had. But this is the world we are living in. This is the reality.”

via PC Pro