From the proving the obvious category:
According to a study released today by the Online Publishers Association (OPA), video viewing online has reached the point where it is a routine practice for many Internet users.
Other earth-shattering findings include:
- News Leads: While humor gets the buzz, news/current events is the most frequently viewed online video category.
- From Ads to Action: The vast majority of video viewers have seen video ads and many are being driven to take action.
- Specific Destinations Popular. Visiting specific Web sites is a very popular way to find online video; general surfing is nearly as common.
No word on whether larger files take longer to download, though. (more…)
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