Rocketboom on Old TVA new survey suggests that people are more interested in watching video podcasts on their televisions than on their computer.

According to research from Points North Group and Horowitz Associates, while 25% of Internet users are interested in watching downloaded TV shows and movies on their PCs, 38% (50% more) are interested in watching that video on their TVs.

Interest in watching on TV is even stronger among 18-34 year olds at 68%, compared with 45% interested in watching on PCs.
“In this PC and iPod generation, consumers still want to watch TV shows and movies on a TV, whether the programs are broadcast or downloaded,” said Stewart Wolpin, senior consulting analyst for Points North Group, “And that’s the one piece of hardware where Web-based video is not yet available.”

“Getting Web-based content to the TV should be the industry’s primary goal and will unlock by far the biggest revenue opportunities,” added Wolpin

The findings are based upon a telephone survey of 800 consumers.

Points North Group provides research and advisory services to media companies. Horowitz Associates is a market research and consulting firm.

Source: Points North Group